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ECRU New York Hair and Makeup

ECRU New York offers prestige hair and beauty products created by professional hair stylists and makeup artists. Anchored in a rich heritage of beauty and fashion our six curated collections are designed to treat and perform and include the Signature, Texture, Curl Perfect, Acacia, Performance, and Beauty collections. Each collection is designed to meet a specific need for stylists, makeup artists, and discerning clients.

Setting Spray ($24.00)

ECRU New York’s latest launch and addition to the Texture Collection is a lightweight setting spray that provides long-lasting hold with a glass-like shine and heat protection for both wet and dry hair. This multi-use, paraben-free product offers endless styling options on both dry and wet hair:

On DRY HAIR Use with a curling iron to:

  • create smooth, shiny styles with long-lasting hold

  • camouflage split or damaged ends

  • provide a stronghold for formal styles & long, hard to curl hair

    Use with flat-iron to:

  • • create smooth styling with added volume & texture

On WET HAIR Use a spray gel to:

  • provide volume & shine when blow drying

  • Create an air-dried “wet-look” style

  • mold, sculpt & create perfect finger waves

  • slick back short hair for a smooth or textured finish

Dry Texture Spray ($26.00)

Working Hairspray & Dry Shampoo Hybrid that builds airy texture and volume in the hair; use as a root lift or to build body by lifting hair and spraying at the root. Can be sprayed all over for additional volume or to revitalize day old hair.

Silk Nectar Serum ($32.50)

A remarkably light serum for all hair types, pure silk protein and emollients smooth, moisturize and add incredible shine without residue. The result, hair discovers supple body and sleekness with a few miraculous drops. Key ingredients include Hydrolyzed Silk and Vitamin E.

Acacia Protein Masque ($30.00)

A nutrient-rich, intensive treatment that penetrates deep into the hair shaft to repair and renew dry, damaged hair and replenish lost nutrients, leaving hair silky, shiny, and strong. Key ingredients include Acacia Collagen, anti-aging, plant-based collagen that provides both moisture and moisture retention, Sunflower Seed Oil, and Grape Seed Oil.

Makeup Collection

Velvet Air Lipsticks in Plumberry & Mulberry ($24.00)

A velvet lip color that glides on lips leaving an airy, weightless cushion of long-lasting color; A single swipe of your finger transforms this moisturizing satin color into a true matte finish. A Gluten & Paraben Free formula available in 10 luxurious shades. Plumberry and Mulberry are deep berry tints, perfect for the fall.

Runway Lash Amplifying Mascara


This NEW GENERATION mascara reveals intense, amplified runway lashes. Its unique formula lengthens, volumizes, lifts and curls lashes while Argan oil conditions and protect. The unique flat, curved brush hugs every lash, revealing beautifully amplified lashes that are smudge, flake and clump free. A Paraben-Free formulation


Editor Finds, Beauty, HBV2BEAUTY SPOT