Hey, Beauti Reader: Kimberly Albritton creator of Couture Copywriting shares how she gets into #BOSSMODE
Growing up, I was an avid reader, but at some point over the last ten years, I put aside books written by other people, picked up my laptop and decided it was time to tell my own stories. I recently released my first children's book titled, Better Than ME, which is a universal story told from the African American perspective. It's the aspirational journey of a young boy who discovers role models within his family and their desire for him to dream bigger, aim higher and to be "Better" than them.
In addition to being a published author, I'm also the owner of Couture Copywriting. With Couture, my goal is to help new and established business owners convey their brand message across platforms by providing copy that amplifies their brand. I am also the founder and lead writer for The Color of Ingenuity which is a blog I established a little over two years ago to share the stories of African American entrepreneurs, thought-leaders and innovators. I'm a storyteller, and I'm incredibly grateful to have that gift. As a child, I had a wild imagination so I think the creative spark has always been there. It wasn't until my late 20's that I began to explore writing as something more than a meet late night obsession. I began to look at writing as a possible career ten years ago. However, I feel as though I finally found my footing and began to establish myself as a writer within the last five years.
Fear kept me from pursuing some of the things I wanted to continue earlier in life. I'd encourage others to push past the fear. Whatever your gift is, God gave that to you in abundance; don't second guess yourself. When you're confident in who you are and what you have to offer, your business reflects that same confidence.
I'd also recommend that you become as knowledgeable about every aspect of your business as possible. Even if specific tasks are delegated to others, have a basic understanding of it. Use sites such as Skillshare and Udemy to expand your knowledge base.
I'm not even close to achieving all of my business goals. Couture is still in its infancy, so there's so much more to do with that platform. Eventually, I'd like to employ other writers through that business. I have more children's books to write, but I'm also looking forward to completing my first novel. I'm also committed to growing The Color of Ingenuity and exploring other mediums to share the entrepreneurial journeys of African American business owners. However, what I'm most excited about is developing a literacy program for elementary aged children. It's in the ideation process, so we're currently brainstorming and researching similar programs.
To get into #BossMode, I begin with prayer. I use that time to remind myself of everything I'm grateful for so that even if I fall flat on my face that day, I'm mindful of all the things that are right in my world.