Girl Boss Alert: These women want you to Challenge Age-Related Pressure. #INeverExpire


Chloe Bennet, actress in ABC’s Marvel’s Agents of S.H.I.E.L.D.

Skincare brand SK-II has always proudly encouraged women to challenge the belief that destiny is set at birth – for both their skin and their lives – with its ongoing global #ChangeDestiny campaign. For years, the platform has inspired and celebrated the changes that women create in their lives through stories that empower them to challenge conventional norms and create their destinies.

SK-II is shedding light on the fact that age-related pressure impacts women everywhere, with different nuances around the world. The U.S. campaign is launching with a series of empowering videos, bringing to life the authentic age-related pressures experienced by real women. The women discuss and share the manifestations of age-related pressures in America, from overt societal biases to the unconscious self-imposed barriers and expectations.

Featuring five dynamic personalities – Chloe Bennet, actress; Elaine Welteroth, award-winning journalist and former editor-in-chief of Teen Vogue; Aimee Song, fashion influencer and founder of the blog Song of Style; Lauren "KITTENS" Abedini, DJ and producer; and Sophia Amoruso, CEO and founder of GirlBoss – the videos introduce #INeverExpire to a new audience in the U.S.

Reflecting on themes explored in The Expiry Date, the five women shared their personal experiences, in hopes of inspiring more conversations that challenge the social stigmas placed on women throughout the different stages of their lives.

The first video, launching today on features actress, Chloe Bennet.  The next video, featuring additional inspiring female voices, will be released later this week. 

Chloe Bennet Video -

Chloe Bennet, actress in ABC's Marvel's Agents of S.H.I.E.L.D.

"Age pressure exists all over the world, whether you are in Asia, the U.S. or anywhere else. There's this unwritten timeline for women that are imposed by society. However, ultimately, we each have a voice deep down that tells us what we want and should do for ourselves— that is what we need to listen to. I am finally learning what makes me, Chloe, happy versus what makes everyone else happy. Only I have lived my journey, so I do not listen to society's expectations of whom they think I should be. It is time to change the conversation."

Elaine Welteroth, award-winning journalist and former editor-in-chief of Teen Vogue


Elaine Welteroth, award-winning journalist and former editor-in-chief of Teen Vogue

"We need to unsubscribe ourselves from age pressure. In the U.S., we are re-evaluating social norms that have historically suppressed women, but at the same time, these milestones and expectations still exist. Early on in my career, I felt pressure to pretend I was older so that I would be respected and taken seriously. Now, I look back and think of what I have accomplished by a certain age, and I am proud. I cannot wait to see where I am headed."

Aimee Song, fashion influencer and founder of the blog Song of Style


Aimee Song, fashion influencer and founder of the blog Song of Style

"I would be lying if I said I was not still trying to figure it all out. Confidence does not happen overnight, but it is amazing to know that we are all just trying to find our own path and define our own journey. It is so important not to compare ourselves to others since there's no reason to adhere to a mold that someone else sets for you."

Lauren "KITTENS" Abedini, DJ and producer


Lauren "KITTENS" Abedini, DJ and producer

"I had a 'quarter life crisis' when I was about 25. I was not where I thought I would be in my life or career, and I did not feel successful. Walking in that darkness is scary; you feel alone in that uncertainty. It took me a while to move past it, but I was eventually able to brush off the societal pressures. And now, I am finally looking forward to what lies ahead for me. Age pressures should not dictate my life because they are not real."

Sophia Amoruso, CEO, and founder of GirlBoss


Sophia Amoruso, CEO, and founder of GirlBoss

"Feeling that you have 'expired' is a dangerous thing to tell yourself. Everything you need to learn will be presented to you in good time, probably in the form of challenges. All of our hurdles lead us somewhere new, and now, I do not worry about any timeline society tries to force on me. I have learned that life is a marathon, not a sprint, and I am finally slowing down. Whether it is in our career or in our personal life, we have plenty of time to achieve what we want. We do not have to do it all by the time we are 30."