Coach To Launch Mobile Device Accessories
Incipio® Group announced a global, multi-year licensing agreement to launch mobile device accessories with Coach, a global design house of modern luxury leather goods, apparel, footwear, fragrance, eyewear and lifestyle accessories. The agreement will complement Coach's established position in premium accessories while further strengthening the brand's mission to deliver a complete lifestyle brand for modern lives. A comprehensive range of Coach mobile accessories will release on Coach.com and Coach stores worldwide beginning in the fall of 2019.
Using a design approach strengthened by a modern vision to reimagine luxury for today, Coach mobile accessories unite the brand's foundation of quality craftsmanship and confident New York style with innovation and authenticity. Together with Incipio's expertise in delivering protective solutions that enhance the mobile lifestyle, the partnership of the two companies creates an evolution of modern luxury lifestyle tech accessories.
Through the partnership, Coach customers will have an extensive selection of refined yet versatile accessory options to protect their mobile devices. The offering will include smartphone cases crafted with genuine leather, signature materials, and classic Coach details as well as additional items designed to complement a range of devices.
"Our partnership with Coach further unites the global tech and luxury industries, allowing Incipio to address an opportunity in the premium segment while also expanding our business into key channels and new markets," said Tom Park, CEO, Incipio Group.
Mallory Kohlmeyer, Global Licensing Director, Incipio Group added, "Our team at Incipio is thrilled to work alongside Stuart Vevers and the Coach design team to bring Coach's unique vision of modern luxury to the mobile accessory market. Balancing a strong heritage with modern style and innovation, Coach will inspire mobile consumers in a way no other brand in the market does today."
The terms of the agreement will allow the Incipio Group to manufacture and oversee the global distribution of Coach's mobile device accessories, guided by the design direction and principles representative of the Coach brand.