Bread&&Butter by Zalando (B&&B) is back with a bang to celebrate its third edition, from today until 2 September at Arena Berlin. Here are the highlights that went down at The Pop-Up of Style and Culture on the sold out first day, opened by David Schneider (Co-CEO Zalando) and Carsten Hendrich (VP Creative Lab Zalando).

Bringing their passion for internationally sourced streetwear to B&&B, 81GB by Superconscious took over the East Side main district with three Show Pop-Ups. Each Pop-Up featured eight street style dance artists wearing their latest seasonal discoveries, especially curated for Bread&&Butter. Superconscious is the 'non-concept' streetwear store in Berlin with hard-to-find streetwear labels varying from South Korean designs to Parisian atelier craftsmanship.


Timberland teamed up with British award-winning designer Christopher Raeburn to talk about the future of sustainable fashion, moderated by Highsnobiety’s Jan-Michael Quammie. The discussion explored how we can live with an intelligent approach to style as both creators and consumers. Especially for B&&B, State of Fashion hosted one of their meet-ups in Berlin. Each Whataboutery is based on one of the hashtags of their manifesto. In Berlin, the focus is on #FAIRNESS. During the B&&B Talk on Friday, State of Fashion’s Renee van der Hoek explored how we can create a fashion industry that speaks to all and harms few – together with fashion designer Bethany Williams.

Fashion, V7Fashion Editor